Published by Troy Herbst

Troy Herbst is a partner at Herbst Development and Vice President of Terrible Herbst Oil Company. As vice president, Troy is not only invested business operations, but is also deeply involved in many of the daily functions of Terrible Herbst service stations. From their beginnings as a staple in Las Vegas, Nevada, Terrible Herbst now boasts over 120 service stations throughout the Southwest and have grown into a full entertainment experience. Each station offers convenience store services, car washes, oil changes and other vehicle maintenance. Their latest addition is a 50-thousand-square-foot travel plaza, Terrible’s Roadhouse, themed with a 13-foot Jack Link’s Sasquatch, a Monster Energy Lounge, a White Castle restaurant featuring a drive-thru, a 4,000 square-foot Candy Village and more. By providing fun and engaging entertainment experiences, Troy Herbst seeks to live the Three C’s—Convenience, Customer service, and Community partnership. Troy and Terrible Herbst not only deliver on customer service effectively and efficiently by ensuring his customers receive exceptional experiences, he also incorporates themed activities, innovative lighting, video screens, and social media engagement opportunities to engage with fans no matter where they are. As many stations as possible fly a 100-150 foot American flag, sporting their patriotic roots. Troy is dedicated to expanding their dream across the Southwest, but remains firm in his vision to preserve the family-run and family-oriented essence of Terrible Herbst. Recently, they have implemented an app as part of their 365 Program, a program in which customers can win prizes or money daily at their stores. Customers can also earn points for their purchases and visits, and redeem prizes. These programs give back to their customers as a way to thank them for their loyalty. View more posts